Additionally, dynamic success metrics impact the ranking of your mobile app. Titles, descriptions, and device and platform keywords all count. Justin Briggs tells us mobile app store search rankings are based on a combination of App Store Optimization (ASO) and traditional SEO. BONUS: Don’t forget about app store optimization (ASO) Keywords like ‘games’ and ‘editor’ are a common trigger for app packs and app carousels, but Google is also prominently surfacing apps for queries that seem to be associated with utilities or verbs.” 4. “In some cases,” Emily Grossman and Cindy Krum say, “being an indexed app may be the only way to rank at the top in mobile Google search. This is a chance for your app to take a position previously given to a website.
This ensures that you can get key information into your app title and description, which is often the only thing users will read before decided whether to download an app or not. Optimize the title and description of your appīoost your mobile app ranking and stand out from the pack by optimising your app title and description. At the bottom of the page, Google will suggest additional keywords, which are also LSIs.Check the keywords that Google has highlighted in bold in these search results.Enter your keyword on Google – any drop-down suggestions are potentially LSI keywords.Whilst it is important to have traditional keywords on your landing page and in your mobile app, Latent Semantic Indexing ( LSI) keywords add value by helping search engines identify exactly what your page is all about.Īccording to Brian Dean of ‘Backlinko ‘ there are three ways you can identify LSI keywords for your mobile apps: write an optimized meta description for the page, include images with alt tags containing the keyword, and more. keywords in the title, in headings and throughout the page. You can use traditional SEO techniques to ensure you optimize the landing page appropriately e.g. Optimising the landing page for your mobile app is crucial to ensuring that it ranks highly on search engines. To ensure that you drive as much traffic to your app you should create a landing page which links users to the app store where they can download it. Create an optimized landing page for your mobile appĬreating your app is not the final step by any means. What’s more, the importance of app indexing has only increased, with more users than ever using search to find new mobile apps.Ģ. Google can search deep within your mobile apps to find, and take the user to, specific pieces of content. This means that the content within your apps has to be optimized and of high-quality to ensure that your mobile apps rank highly on search engines. Google launched app indexing in 2013 and it essentially allows mobile apps to appear in Google searches, taking users directly to the app in their respective app stores. It’s important to place an emphasis first and foremost on the quality of your in-app content. Make sure your in-app content is optimized for search engines
So how can app publishers make sure their apps rank highly on Google and increase your brand’s search engine ranking? Here are four key ways to improve your mobile app SEO through organic search: 1.
As we all carry out more and more work using our smartphones, enterprise apps are going to become the norm for businesses with staff on-the-go. Our lives are mobile and to get a good search engine results page (SERP) ranking, it pays to be mobile-friendly. With the majority of web traffic now coming from mobile devices, Google will direct searches to mobile-friendly sites first, and importantly, offer suggestions matching mobile apps with related search terms. Google has announced that next year they will once again increase their emphasis on a mobile-first algorithm. Think there’s no connection between your mobile app and search engine optimization? Think again, because Google is changing that! Now is the time to take mobile app SEO seriously, and ensure that your apps and content rank as highly on search engines as they can.